This is Swedish Wood

By inspiring, informing and promoting knowledge about wood, Swedish Wood helps to change attitudes to wood and increase the use of wood products.

Swedish Wood strengthens the international position of the sawmills

A clear focus on growth markets
By taking part in industry fairs and organising seminars, Swedish Wood helps the Swedish sawmill companies to make contact with prospective customers in growth markets with a strong potential for exports of sawn wood products.

Swedish Wood has participated in industry fairs in China and the United Arab Emirates. In Morocco, Swedish Wood has held a conference on the use of wood in both interiors and construction.

The long-term positioning of wood in Europe
Europe is the most important market for Swedish wood products and Swedish Wood has spent the past 15 years carrying out promotional work in the UK and France to market the benefits of wood, with a focus on sustainable development. The campaigns are run in partnership with British and French organisations representing the wood and forest industry. The aim is to increase the use of wood by changing attitudes to wood amongst the general public.

Via Wood for Good, Swedish Wood ran a series of seminars called “Growing Communities” in the UK. The purpose of the seminars was to show that the use of wood has a key role to play in future urban planning. Over the year, the focus will be on a new series of seminars, participation in industry fairs and developing the database for design and environmental data (Lifecycle Database), and on continuing support for the British architectural competition, the Wood Awards.

In France, the website has become a reference site for wood information. 


Swedish Wood a driving force in modern construction 

Knowledge promotion
Swedish Wood promotes technical knowledge about building in wood. This is achieved via TräGuiden, a website with 4,000 pages of technical information about wood and wood construction. Swedish Wood produces technical publications such as The Glulam Handbook Parts 1–3 (only in swedish) and Design of Timber Structures Parts 1–3.

Inspiration is spread through the publication Trä, a magazine about architecture in wood, and the Swedish Timber Prize.

Swedish Wood presents the Swedish Timber Prize every four years to a building that represents outstanding Swedish architecture in wood. 

The Swedish Wood Building Council
Through  The Swedish Wood Building Council, a collaboration between Swedish Wood and the Swedish Federation of Wood and Furniture Industry (TMF), Swedish Wood leads the communication work on developments in wood construction. The Swedish Wood Building Council arranges wood construction days and courses for developers and municipalities. The council also works with Trästad, a network for municipalities and regions engaged in sustainable building.

Internationally, Swedish Wood organises conferences and seminars on wood construction in countries that include the UK, France and Poland. In the UK, Swedish Wood has developed training films on building in wood for British architects.

An online network has also been created for French players in the construction industry who have completed projects in wood, not least to provide developers with an easier way to make contact with architects and structural engineers.

Chaired by Swedish Wood, European Wood is facilitating the introduction of wood construction in Asia through fire safety standards and building standards in China and by getting the European CE mark approved for glulam in Japan.

The platform Building With Wood is a Swedish-Finnish-Austrian collaboration aimed at creating common building norms and standards through research and development projects.

Norms and standards
Swedish Wood participates in and drives the development of norms and standards both nationally and internationally. Advanced construction is pushing previous boundaries and requires proactive work on norms and standards in order to move wood and wood construction forward in terms of function, safety and economics. 

Swedish Wood contributes to many successful renovation, redevelopment and extension projects

Instructions for building successfully

Swedish Wood has long worked to pass on knowledge to builder’s merchants and timber merchants, tradesmen and consumers about how to build with and use wood successfully. This work is based primarily around 47 fact sheets on building with wood that are available in printed form and on the interactive website (only in swedish). A new tool is Trärådhuset (only in swedish), the website for tradesmen who want to know the best way to build and decorate in wood.

The websites are supplemented with publications such as: Choosing Wood, Design of Timber Structures, The Glulam Handbook and Architecture in Wood. The Lathunden guide is a Swedish publication that is also available as an app for tradesmen, and it has been downloaded by over 90,000 people.

Wood training

Swedish Wood also trains workers at builder’s merchants and timber merchants in wood knowledge through its 2-day Certified Wood Expert course (only in swedish). So far, over 1,000 employees at Swedish builder’s merchants and timber merchants have completed the training course.

Quality-assured products

Swedish Wood also works on ensuring the quality and properties of the wood products. One example of this is VilmaBas (only in swedish), an industry-wide register of wood products that aims to standardise the wood products and thus quality assure them. Another example is Certified Painted Cladding (Swedish: Certifierad Målad Panel, CMP) (only in swedish) a project in which the wood and paint industries establish functional requirements and quality standards for painted exterior cladding.

UK – the biggest export market

In the British market, where the majority of exports go to supply builder’s merchants, training activities are conducted under the name ”Wood Campus”. the website has extensive training material in the form of films and technical descriptions. Wood Campus is used by British builder’s merchants, timber merchants, tradesmen and consumers.

Swedish Wood raises the status of coniferous softwood for interiors and joinery

Swedish Wood raises the profile of Swedish coniferous softwood in interior design contexts in order to increase sales and the value of Swedish wood products. The focus is on Swedish pine and on products intended for furniture, cladding, mouldings flooring, windows and doors. Swedish Wood inspires designers and highlights modern new ways of using coniferous softwood in interiors. At the same time, Swedish Wood educates the joinery industry on how best to finish and surface treat Swedish wood for a successful result.


In the UK, Swedish Wood has conducted a successful project to recapture lost market share for wooden windows, by organising the British window industry into the Wood Window Alliance, with the industry jointly raising quality standards and extending the warranty period for wooden windows. Swedish Wood has also launched a drive to build back up lost volumes for flooring and interior wall products in the UK.

North Africa and the Middle East

North Africa is a well established market for Swedish wood products, a market with a small-scale industrial structure. Swedish Wood aims to defend and increase the share of coniferous softwood in the furniture segment in Morocco, as part of which ten Moroccan designers have been commissioned to produce furniture in Swedish coniferous softwood, which has driven up interest in Swedish wood. In Dubai, Swedish Wood held a student competition on the theme ”Swedish Wood meets Arabia”, where students created furniture in Swedish pine and had a chance of winning a study visit to Sweden.


China is a new market for Swedish pine that Swedish Wood wishes to develop, by supporting the design and production of new furniture prototypes in Swedish Wood in China. As part of this project, seven top Chinese designers have been tasked with creating furniture in Swedish pine. In parallel with this, Swedish Wood is inspiring and supporting Chinese furniture manufacturers in the development of pine furniture on a larger scale. A study visit to Sweden for the top Chinese designers and furniture manufacturers forms part of the project, with the new furniture then being launched in Shanghai.

Packaging – a key market for wood products

In collaboration with the Swedish Packaging Association, the industry body for wood-based packaging companies, a strategy has been formulated to develop support for its members. Plans include the promotion of the environmental arguments in favour of wood via a revision of the “carbon calculator”, and by developing handling instructions for wooden packaging.