PRESS RELEASE April 1 marks the start of Mathias Fridholm’s tenure as Director of Swedish Wood, part of the Swedish Forest Industries Federation. Having previously worked at SCA, Mathias is taking over the leadership of Swedish Wood with the ambition of achieving an even greater breakthrough for architecture and interior design in renewable materials.
PRESS RELEASE Swedish pine is a dominant presence at this year’s Stockholm Furniture & Light Fair. Pine is a wood that creates sound and sustainable furniture with a modern look, which is why it is taking the design world by storm right now.
PRESS RELEASE Ahead of the Stockholm Furniture & Light Fair, Swedish Wood has chosen to expand its design collaborations with established designers as well as students. The aim is to inspire and inform people about how new technology and creativity can be used to develop pine interiors with an innovative look. With so many designers wanting to create exclusive designer furniture in a sustainable way, interest in sustainable materials such as pine is growing.
PRESS RELEASE Modern style, light colour and visible knots – that’s how consumers want to decorate their home with wood. This is according to a new study of opinions on interior pine products, conducted as a research project within the Swedish strategic innovation programme, BioInnovation. The organisers of the study are industry organisation Swedish Wood, Linköping University and Luleå University of Technology.
PRESS RELEASE More people want visible knots in wood flooring and wall cladding than want knot-free wood; many prefer pine for their wood floors; the majority want wood in one or more places in the home; and style preferences for interior design are relatively similar across Europe. These are the conclusions of a new study on interior pine products in the home. The organisers of the study are industry organisation Swedish Wood, Linköping University and Luleå University of Technology. The study was conducted as part of the research and Swedish innovation programme, BioInnovation.
PRESS RELEASE On 24–26 November industry organisation Swedish Wood and representatives from Swedish sawmills attended a conference on treated wood for outdoor use in China. The event gave the representatives from the Swedish sawmills an opportunity to create new contacts and strengthen existing ties with Chinese companies active in the treated exterior wood segment.
PRESS RELEASE With its innovative, pink stained wood, the Swedish Design Pavilion attracted a great deal of attention at the London Design Fair. The wooden pavilion allowed industry organisation Swedish Wood to display the potential of pine, while also promoting contemporary Swedish design, as the pine structure created a showcase for Swedish design companies over the course of the fair in September.
PRESS RELEASE In September Swedish Wood participated in the FMC fair in Shanghai, China, together with 10 of its member companies representing the Swedish sawmill industry. The booth has become a hub for visitors and production companies from all over China.
PRESS RELEASE In collaboration with industry organisation Swedish Wood, 27 students on the Entrepreneurship and Innovation Management programme at KTH, most of them from Singapore, were asked to develop applications for Swedish pine. Creative solutions to social problems and strong ties to both nature and health can be seen in what the students produced.
PRESS RELEASE Swedish pine has pride of place as the industry organisation Swedish Wood, architectural practice In Praise of Shadows and furniture manufacturer Källemo join forces for the Swedish association of architects’ exhibition at the ongoing Architecture Biennale in Venice. As a wood nation, Sweden has plenty to offer at this time when forest resources and wood construction are in sharp focus in the UN’s 2030 Agenda for sustainable development.
