PRESS RELEASE The Indian wood industry is showing strong interest in Swedish pine, particularly for furniture and joinery. Indian architects and designers are also proving inquisitive about the versatile and sustainable material. This was what industry organisation Swedish Wood discovered from its participation in the India Wood trade show alongside nine Swedish sawmill companies.
PRESS RELEASE Pine’s position as an interesting material of the future is clearly showcased in the Trend Exhibition created by the Swedish design studio Halleroed for Stockholm Furniture & Light Fair on 6–10 February. It is a wood species that can take on a wealth of innovative expressions thanks to modern surface treatments and new technology. There are many reasons why this is an exciting collaboration for the industry organisation Swedish Wood.
PRESS RELEASE The Swedish sawmill industry, gathered under the name Swedish Wood, participated in the Vietnam Wood fair in Ho Chi Minh City, and organized a seminar together with three Vietnamese wood and furniture industry associations. At the event, Swedish Wood presented special features of Swedish wood and its application in modern design and architecture, including the benefits of using Swedish wood as an innovative material to support the Vietnamese wood processing industry.
Russia is a country with substantial access to forest raw material, making it an important player in the forest industry. But for news about the latest trends in wood construction, Russia’s major architectural fair ARCH Moscow turned to Sweden.
In March 2017 Swedish Wood participated in the CIFM fair in Guangzhou, China, together with 10 member companies representing the Swedish sawmill industry. The fair visitors confirmed the increasing interest for Swedish wood in China.
Wood products in Swedish pine were exhibited in the China Design Trends Gallery at Asia’s leading international design event, Design Shanghai, on 8-11 March 2017. The pine was used to illustrate the trend “Playful Craftsmanship”, which reflects the demand from the Chinese middle class for unique design that tells a story.
At the Stockholm Furniture & Light Fair on 7-11 February, third-year students on the Furniture Design programme at Carl Malmsten Furniture Studies (Malmstens) will be presenting the results of the unique collaborative project #DesigninPine. There are nine items of furniture, each representing a successful meeting of Swedish design, Swedish pine and modern Chinese furniture manufacturing. Welcome to the launch and VIP gathering.
#DesigninPine is a unique collaborative project between the industry body Swedish Wood, Carl Malmsten Furniture Studies (Malmstens), Linköping University and two Chinese furniture manufacturers. At the Stockholm Furniture & Light Fair on 7-11 February, the students involved will be presenting their examples of innovative Swedish design in pine for young Chinese people, in the form of nine prototypes manufactured in China.
Having been active for many years in China’s east coast cities such as Shanghai and Guangzhou, the industry organisation Swedish Wood has now taken part in a furniture fair in the inland city of Chengdu, in Western China. Chengdu is a potentially important growth area for Swedish sawmill exports and the aim of Swedish Wood’s stand at the fair was to inspire and inform the Chinese furniture industry about Swedish wood and to create new contacts between them and representatives from Swedish sawmill companies.
This June, Swedish Wood hosted a three-day study trip for 15 top UK interior designers and architects to inspire them to use more Swedish pine in their projects.
