The news

  • Swedish design a huge success at the London Design Fair 2019

    PRESS RELEASE The London Design Fair, 19–22 September, saw Swedish designers showcase their designs in pine in the Swedish pine pavilion. The pavilion itself is the work of architectural practice Förstberg Ling, in collaboration with Svensk Form Syd – Form/Design Center and the industry organisation Swedish Wood.

  • Swedish design makes statement in Paris

    PRESS RELEASE In partnership with industry organisation Swedish Wood, two Swedish alumni of Beckmans College of Design have created a pine kitchen for one of the guest apartments at the Swedish Institute in Paris. The kitchen is part of the Swedish Institute’s refurbishment programme aimed at raising the profile of Swedish design in Paris. The guest apartments were unveiled on 7 September during Paris Design Week.

  • Swedish Wood appoints new Director

    PRESS RELEASE April 1 marks the start of Mathias Fridholm’s tenure as Director of Swedish Wood, part of the Swedish Forest Industries Federation. Having previously worked at SCA, Mathias is taking over the leadership of Swedish Wood with the ambition of achieving an even greater breakthrough for architecture and interior design in renewable materials.

  • International designers choose pine

    PRESS RELEASE Swedish pine is a dominant presence at this year’s Stockholm Furniture & Light Fair. Pine is a wood that creates sound and sustainable furniture with a modern look, which is why it is taking the design world by storm right now.

  • New collaborations create sustainable designs

    PRESS RELEASE Ahead of the Stockholm Furniture & Light Fair, Swedish Wood has chosen to expand its design collaborations with established designers as well as students. The aim is to inspire and inform people about how new technology and creativity can be used to develop pine interiors with an innovative look. With so many designers wanting to create exclusive designer furniture in a sustainable way, interest in sustainable materials such as pine is growing.

  • New study shows how we want to decorate with wood

    PRESS RELEASE Modern style, light colour and visible knots – that’s how consumers want to decorate their home with wood. This is according to a new study of opinions on interior pine products, conducted as a research project within the Swedish strategic innovation programme, BioInnovation. The organisers of the study are industry organisation Swedish Wood, Linköping University and Luleå University of Technology.

  • A new study shows - A growing market for interior wood

    PRESS RELEASE More people want visible knots in wood flooring and wall cladding than want knot-free wood; many prefer pine for their wood floors; the majority want wood in one or more places in the home; and style preferences for interior design are relatively similar across Europe. These are the conclusions of a new study on interior pine products in the home. The organisers of the study are industry organisation Swedish Wood, Linköping University and Luleå University of Technology. The study was conducted as part of the research and Swedish innovation programme, BioInnovation.

  • Swedish sawmills focus on new market segment in China

    PRESS RELEASE On 24–26 November industry organisation Swedish Wood and representatives from Swedish sawmills attended a conference on treated wood for outdoor use in China. The event gave the representatives from the Swedish sawmills an opportunity to create new contacts and strengthen existing ties with Chinese companies active in the treated exterior wood segment.

  • Colourful Swedish pine showcases Scandinavian design at the London Design Fair

    PRESS RELEASE With its innovative, pink stained wood, the Swedish Design Pavilion attracted a great deal of attention at the London Design Fair. The wooden pavilion allowed industry organisation Swedish Wood to display the potential of pine, while also promoting contemporary Swedish design, as the pine structure created a showcase for Swedish design companies over the course of the fair in September.

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